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Email —
ryanferrian@gmail.com
Vertical Endeavors / Nicros Inc.
St. Paul, MN
Creative Team Lead
September 2016 - PRESENT
Managed the marketing and advertising efforts for all six Vertical Endeavors Rock Climbing facilities and Nicros Inc.
Responsible for the creation and management of Vertical Endeavors and Nicros website content using Wordpress and Magento
Develop social media strategies for VE and Nicros
Assist with designing digital and print materials.
Responsible for photography of products and athletes
Manage the creative team and communication between the various facilities and marketing department to ensure all needs are met.
Product Photography
RAW Photo
Edited and masked for use on website and catalogs
Lifestyle Product Photography
Catalogs
Product Focused
Lifestyle Focused
Hammer Nutrition, Whitefish, Montana
Marketing Coordinator
April 2015 - May 2016
Create and manage monthly social media plans.
Co-manage sponsored athletes and brand ambassadors.
Assist with magazine content and photos: "Endurance News"
Digital Asset Management
As the Marketing Coordinator & Sponsored Athlete Manager at Hammer Nutrition, I was responsible for collecting and organizing hundreds of photo assets. I then supplied our graphic design team with appropriate imagery for many different tasks including the creation of our magazine Endurance News
Content Planning and Creation
I also played an important role in creating an outline for each magazine issue and recommending topics that should be covered based on industry research, social feedback, and customer questions. Once an outline was created I assisted with assigning writing responsibilities to appropriate people, collected photos, and interviewed athletes.
